Picture this: it’s a sunny Southern California day, and you’re carving down Pacific Drive on your brand-new see-through longboard. You look good. You feel good. People are impressed.
Then, for some reason, someone starts shooting at you with a .22 caliber rifle. Maybe because they’re jealous of your new sled—you don’t know.
Thankfully, the deck of your new Jelly Skateboard is made from the same thermoplastic polymer used in bulletproof glass. You hold it up as a shield and escape to shred another day.
That could happen… maybe. But it’s not the reason founders Sven Alwerud and Cody Leuck chose combat-ready materials for their new skateboard line.
Sven and Cody were skate-obsessed teens who spent their weekends building custom boards in a garage. They first got the idea to make a clear board when Sven’s dad, a robotics engineer, brought home a sheet of bulletproof glass.
They created the first Jelly boards from that glass as a once-off gimmick. But when Sven took his to college, he got dozens of requests from his classmates for boards of their own. With that informal market research and Cody’s new engineering degree, the duo launched Jelly Boards in 2012.