Roxanne: That seems like an odd mix.
Adam: Don’t hate! Myself and the other guys I started Why with are a rather passionate, eclectic group when it comes to bikes.
I have ridden and raced every distance of triathlon, road and mountain bike national competitions, almost every type of fat bike event in summer and winter, and ride dirt bikes on the track and trail when I need a break from pedal bikes. One of my partners, Ben Craner, has ridden and raced bikes his whole life and even won the World’s Masters Downhill race a few years back.
Another one of my partners can rip up a trail on just about any bike, but has never raced and refuses to ever even get Strava. So, all that said, we decided to build bikes that we want to ride, and that we think will share the joy and passion of two-wheeled activities with others.
Roxanne: You were the first to sell a carbon fat bike to the market with Borealis. Why choose titanium for Why Bikes?
Adam: Right material, right application. Its easy to read magazines and watch the pros and assume carbon is best for everything. But its not. Fat bikes used to be very heavy and slow.
When I started Borealis, I wanted to solve that problem. Enter carbon fiber. However, hardtails, gravel bikes, and dirt jumpers aren’t all that heavy to begin with, and tiny weight gains generally aren’t what win races in these disciplines. Durability and comfort are larger priorities for most riders buying bikes for these disciplines.
Roxanne: Clever name. How’d you pick it?
Adam: Glad you like it! It was funny actually, we have the most stereotypical, seemingly false story of how we came up with that name. I was sitting at a bar with one of my business partners in the early days of this idea, and we were trying to come up with a name.
We had each started bicycle companies before, and had been relatively successful in our own ways. So we knew we wanted to make a high end bike brand, and we knew what products we wanted to make, but we could not think of a name that was emblematic of that desire. Finally, Ben said, “How about Why?” And I looked at him extremely confused. He started sketching on a napkin (enter extreme cliche, but it is true!) and there appeared our logo, round 1. We never questioned it.
Roxanne: What sets these bikes apart?
Adam: Ha, the list could go on and on! Just kidding. But not really.
These bikes are all handmade in arguably the best titanium factory around. Each bike will have a different quote that we found inspirational laser etched in small letters on the frame, and each bike has welds and tube shapes that were lovingly designed and then executed by hand. Each bike really is special and original in its own way.