Snowmass Village is home to an up and coming must-visit MTB destination in the Summer. The town of Snowmass Village provided free entry and space in its base village for riders and exhibitors alike. It was busy scene—bikes came in from the hill and when right back out again as fast as Aaron Gwinn flying down Leogang without a chain.
Vendors like YT, Yeti, Transition, MRP, Intense, Elsworth, Commencal, Banshee, Push Industries, and others provided bikes, gear, performance enhancers (read: food), and pretty much anything else one might want for ventures on the bike.
I was able to experience all the bikes on my potential purchase list, and a few extra bike related products. My favorite product of the weekend was the Push 11-6 shock. I wasn’t alone in my decision as all of my fellow MTB friends wanted to get on one. The Push 11-6 was one of the hottest items over the weekend.
How did they know? Because people at Demo Days often straight up buy the bikes and gear they tested that day, either at local shops or online outlets.