No Outdoor Retailer show would be complete without a visit to Boa Technology. During the four day event, the company offers free retrofitting of their cable lacing system to customers’ shoes. Have you ever wondered about this system, but never had the chance to use it? This post will help shed some light on Boa Technology and their distinctive closure system.
Founded by Gary Hammerslag in Steamboat Springs, CO in 1998, Hammerslag was tired of constantly tying his children’s ice skates and snowboard boots, and needed a solution. He decided to use stainless steels wires to replace the regular laces in boots; the technology then evolved to a reel and steel cable system. His unique lacing system made the painful task of tightening the boots a breeze and kept the footwear from coming undone during physical activities. In 2001, Vans and K2’s snowboard divisions produced Boa Technology’s first boot systems featuring the Boa laces . By 2004, the company moved into the cycling industry, then the golf industry in 2005. In 2011, Boa Technology changed the name of the Boa Lacing System to the Boa Closure System, in response to the use of Boa Technology on non-footwear items such as helmets, packs, medical braces, and other apparel. By 2012, Boa Technology was used on one third of all the snowboard boots produced globally.
With a growing market and the need to broaden their talent pool, Boa Technology relocated from Steamboat Springs to Denver, CO. Denver proved to be a perfect match with a young, athletic, and driven outdoor community. Since their move the company has undergone massive growth, gaining over 40 new employees globally in the last year alone.